3. Develop Trust - You want your own audience to trust you as a company and a man. This is the reason why it is very important to be true. As an entrepreneur, your audience must find a way to understand you as a company and a man. Keep building your personal brand, and participate with your target-audience. Tell them that you're a man they can trust.
Think of it this way: What do you have more chance of hitting, a distant, tiny target or the broad side of a barn? For the sake of search engine optimization, you want your website to be the broad side of barn. The more quality articles, or unique readable content, your website or blog offers to search engines (and therefore the general public) the more exposure your website will receive from major search engines.
4. Tier 2 content (content that is keyword rich and relevant to your niche. Doesn’t have to be all that readable, it just has to be indexable by a search engine.)– Here put same options as with the Tier 1 content situation with the only difference that you set the 1st input to “Regular.” It is important that lower tiers have a lower quality of content compared to upper tiers.